MARKETING

DISCOVER OUR CUTTING-EDGE REAL ESTATE MARKETING TOOLS

HIRE THE BEST PEOPLE. GIVE THEM THE BEST TOOLS.

Agent Websites – Mobile & Tablet Friendly

Windermere offers every agent a professionally-designed and customizable mobile-friendly website rich in features to help you grow your business.

Flexible High-Impact Design
Powerful Agent Value Focus
Engineered for SEO & Leads

Photography & Videography

We have a team of videographers to support agents with everything from professional photography to full motion video.

Professional Photography
Full Motion Video
Helicopter and Drone Video
Property Tours

Print & Direct Mail

Access thousands of branded, customizable postcards, flyers, brochures and newsletter templates for personal and property marketing.

Automatically create a postcard of each new listing using photos and data from the MLS. Cost 5% less than standard rates for small and large postcards.

Turn print and direct mail campaigns into social media marketing. With each print and direct mail order, you can add a free, customizable, hosted campaign webpage to share on your social network.

Single-Property Websites

Single-property websites are an innovative way to highlight the key features of your home. We use a unique web address like www.123SanDiegoDrive.com and populate the site with media-rich content about your home.

Homes with their own property website reach more buyers and often sell faster than those without a website. Rest assured that your seller’s home will be showcased with the most advanced real estate technology available.

Turn-key Monthly Newsletters

Windermere helps agents stay top-of-mind with clients with two monthly newsletter options. Home Update is Windermere’s exclusive and affordable full-color printed newsletter, with timely real estate-related articles and tips, a regional home pricing guide, and the ability for agents to customize it with their own comments, photo and contact information. Neighborhood News is a free report that clients can have emailed to them each month with the latest real estate activity and market trends in a desired neighborhood.

Email Marketing

XpressMail is Windermere’s email marketing tool that lets agents create a variety of personal and property marketing in minutes using customizable templates. It is integrated with the MLS and contains an ever-changing library of industry-related articles and images, so agents can simply drag and drop the listings and articles of their choice to create high-impact emails. It even provides a robust reporting dashboard to track email marketing activity and performance.

Social Media

Social HQ saves time by letting agents manage all their social media channels from one easy-to-use dashboard. It provides a library of timely, real-estate-related content that can be scheduled in advance to post anytime. Agents can track responses and results, and even set up keyword searches to source leads and manage their online reputation.

Exclusive Listing Magazine

Windermere Living is a quarterly full-color magazine featuring listings from throughout our network. It includes a Residential/Rental section, a Premier Properties section, and a section dedicated to properties in second-home areas (Destinations). Distribution is via advertisers, Windermere offices, and direct mail in the form of a radius list of known homeowners surrounding each listing in the magazine. It’s an attractive and affordable tool for listing presentations, open houses, and agent promotion.

Online Ad Posting

Windermere’s Listing Xpress tool lets agents post their listings to agent-to-agent sites and Craigslist quickly and easily using a variety of customizable templates. Its reporting tool tracks how their listings perform on these sites, as well as Windermere.com and all of Windermere’s syndication channels. It can even email performance reports automatically to clients.

Touch CMA

Windermere’s robust CMA tool, TouchCMA, offers two formats for maximum flexibility. Agents can quickly create and sync CMAs on their computer and iPad using pre-loaded or custom pages, including Windermere’s suite of presentation sheets to help clients understand the selling process. The iPad app has dynamic mapping features and interactive graphs and charts, and even creates a PDF leave-behind of the presentation that can be printed or emailed on the spot. It’s a great way to wow clients while providing the information they need to make informed decisions.

Moxi Works – CRM System

Windermere agents can manage their business and daily tasks more efficiently with Moxi Works. Organized around the people in an agent’s sphere, it helps agents increase their income by managing the entire sales cycle, from first point of contact to closed transaction, ensuring repeat business and referrals.

Zillow Pro

Windermere is a Zillow Pro partner. That means we give sellers maximum exposure for their listings. We help agents get more leads from active buyers and have control of how your listings appear on Zillow.

Realtor.com

Windermere is a Realtor.com partner. That means we give sellers maximum exposure for their listings.

  • Company Showcase Listings
  • Listing Enhancement Tools
  • iPad Listing Presentation
  • Mobile Listing Website
  • Agent Branded iPhone App
  • Social Connections Facebook App
  • Realtor Business Plan Builder
  • Housing Trends Newsletter

Global Distribution

In the US, over 87% of all property searches begins online and the same is trending in China, Asia and Worldwide. Our media plan is to drive awareness of our extraordinary properties globally. We connect our clients to this large, rapidly growing elite class of consumers eager to experience global luxury on a grand scale. Each month we reach an aggregate audience of over 20,000,000 monthly luxury property consumers.

TrendGraphix & Altos Reports

TrendGraphix and Altos are two very robust tools to take your MLS data and transforms it into powerful, dynamic, easy-to-understand information – information that makes you look good!

Who’s Who in Luxury Real Estate

Windermere Homes & Estates are members of Who’s Who in Luxury Real Estate. Known in the industry since 1986 as the Who’s Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 130,000 professionals in more than 60 countries collectively sell in excess of $128 billion of real estate annually. Our listings get syndicated on LuxuryRealEstate.com the highest trafficked site on the web for luxury real estate.

Chinese Market Reach

Premier Properties™ are syndicated to 1.5 million high-net-worth Chinese buyers through Juwai.com. Their web portal allows Chinese buyers to search for luxury properties in their own Chinese language.

70% of Chinese buyers pay cash for property purchases.
46% of Chinese citizens with assets of more than $1.6 million are considering emigrating.

*Sources: Hurun 2013 Wealth Report, Hurun Luxury Consumer Survey 2014, AT Kearny, NAR 2013, Juwai.com Research

Customized Listing Presentation Books

Windermere Homes & Estates will customize a hard-cover listing book for our agents to use to WOW their clients. The book tells our story to our clients. It has great information on our company, our brand, our core values, our agent/s and all of the great tools and marketing resources we have to market their property. It even has a page to add your client testimonials too!

Listing Syndication

Windermere offers robust listing syndication with online traffic stats that can easily be scheduled and emailed directly to your client.

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