Windermere Homes & Estates proudly welcomes Melody Richards to their Palm Desert office on El Paseo. Melody has been a top producer and has had great success in real estate for over 25 years. She contributes her success to her enjoyment of being of service to her clients and her passion for real estate. Whether you are buying or selling, Melody takes the time to truly understand what you are looking for and makes it her focus to stay on course and reach those goals. She takes pride in making her clients and her client’s referrals happy and satisfied. This along with her vast knowledge of real estate is how she built her reputation.
Having previously come from the service industry has really helped her to form a strong connection with her clients. From the fashion industry in the UK, then the travel industry in Australia and Canada, she’s always put customer satisfaction first. However, nothing has satisfied her more than the exciting world of helping you buy and sell real estate.
Whether buying or selling your real estate, Melody Richards “loves to sell real estate”, she is a professional realtor® and is ready to attain your goals in your next exciting move. It is our pleasure to welcome Melody to the Windermere legacy.
Windermere Homes & Estates proudly welcomes Tom Angone to their management team as the new Assistant Managing Broker. Tom is a Broker with more than 30 years of experience in luxury home sales in the Coachella Valley. He has been involved in more than $600,000,000 in sales in his real estate career and is very thankful for the all the working relationships he has developed over the years.
Before joining Windermere Homes & Estates Tom was Broker/Owner of Luxury Resort Properties, a boutique real estate company specializing in Luxury Homes throughout the valley.
Prior to running his own real estate firm he was a Sales Associate, Broker and VP of Sales and Marketing for TD Desert Development, developer of Luxury Communities Andalusia at Coral Mountain and Rancho La Quinta from 2006 thru June of 2012.
Before joining TD, Tom was Broker and VP of Sales and Marketing for Ministrelli Homes, developer of Luxury Communities such as Painted Cove in La Quinta, Painted Cove and Villaggio in Indian Wells, Artisan in Rancho Mirage and a number of homes at Bighorn Golf Club and The Reserve.
“Tom has had the opportunity to work for some successful developers here in the desert giving him a great amount of experience and knowledge related to marketing and the negotiating skills one needs to be successful in in any real estate market. He’s knowledge, skills and expertise of the local market will be a wonderful addition to the Windermere family,” says co-owner Brian Gooding.
Tom and his wife Leslie are both Southern California natives. They moved to the desert in 1981. They have 3 wonderful children now pursuing their own careers. In their leisure time they enjoy being together gardening, traveling, hiking, catching an occasional movie and playing a little golf.
Tom’s mission is to deliver the highest level of service to all those he works with including family, friends, clients and fellow real estate agents. He believes this is accomplished by gaining one’s Trust with unmatched Integrity and Experience to obtain the Results we all desire.
Windermere Homes & Estates proudly welcomes Mark Turner to their Palm Desert office. Mark Turner has successfully been selling Real Estate in the Desert for many years. He has been one of the TOP 10 Producers at his previous company for the past 5 years. His knowledge of the area is vast and varied. Having been club Champion at Indian Ridge Country Club and being a scratch golfer, he knows the clubs and the courses Valley wide. Considering a home is often the greatest investment made by any individual. Great care, thought and knowledge of the area is vital. Mark loves selling real estate and does his best to make the process contain as little stress and frustration as is possible. His goal is to help his clients find the perfect home to meet their needs and that represents whatever situation or time of life they find themselves in. Whether you need a large home to fill with family, friends, children and grandchildren or you want a cozy home to build your family in or maybe a place to escape the weeks work and relax on a part time basis. Whatever your needs are, Mark will search and work hard to see that you find the perfect place. Mark has also been extremely successful at Listing homes and selling them quickly. Careful consideration of current market values, making sure he knows all the details of the home he lists, ensures a seller he or she will get the best possible price. We look forward to having Mark Turner on our Windermere Palm Desert team!
After being in the Coachella Valley market for just one month, Windermere Homes & Estates (WHE) has announced the company has added 30 new real estate agents in as many days to its roster in Coachella Valley.
WHE, co-owned by Rich Johnson and Brian Gooding, opened its first Coachella Valley office in the El Paseo district at73-725 Paseo Drive in mid-October. Since then, the company has hired 30 new agents to join its team in the desert.
Eleven of the new agents are members of the Bannister Group, which joined the WHE team last month. The remaining new agents are transitioning from other real estate companies in the area.
“Our Coachella Valley team is growing with some of the most knowledgeable agents in the area who have incredible luxury listings,” said WHE Co-owner and Broker Rich Johnson. “We want the community to know that we are here for the long haul, building a strong foundation and ensuring sustainability for all our new offices and agents in the desert area.”
WHE is the fastest growing franchise group within Windermere Real Estate’s 300 office Western network. Between its offices in San Diego and the desert communities, WHE has 330 agents at 10 offices. With the help of Mark Hughes, president of Windermere Services in Southern California, Windermere will continue to develop franchises throughout Southern California regions and develop cutting edge support programs for its agents across the region.
About Windermere Real Estate
Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 7,000 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 77,000 sides for more than $27 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 30 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.
Local Windermere real estate agent Carole Stephen-Smith is preparing for a 500-mile walk on Camino del Santiago, also known as the Path of Saint James, in northwestern Spain. Many take up this route as a form of spiritual path or retreat for their spiritual growth, Stephen-Smith is doing the walk to celebrate how far she has come since tragic events changed her life in 2005.
On March 25, 2005, Stephen-Smith a 30-year Palm Springs resident and real estate agent, was driving home to Palm Springs, crying, as she had just made the decision to leave her husband. Feeling numb throughout her body she looked down over the lights in Coachella Valley and fell asleep at the wheel, causing her car to flip three times until it was stopped by hitting a wall.
Three truck drivers rushed to Stephen-Smith’s car. One of the men stopped and said “No, the car is going to blow at any second.” They almost turned away from the car until one of the men heard Stephen-Smith say, “Please, don’t let me die.” The men dragged her out of the car to safety.
“I don’t remember much after that,” said Stephen-Smith. “I do remember overhearing a paramedic say ‘this one is gone,’ as the ambulance arrived on the scene.”
Stephen-Smith was rushed to the hospital in critical condition, where she learned her back was broken in several places, and her neck broken. Her family was told she would likely never walk again.
“They said there was a very small chance that I would ever walk again,” said Stephen-Smith. “But even a small chance was enough for me to try!”
Just three months after the accident, Carole started walking again – slowly but determined to get her life back. She was feeling so strong and confident, that in July of 2005 she decided to go on a cruise from Japan to Honolulu. “Every day I was on the cruise, I walked laps on the top deck of the ship,” she said. “That way, I could tell people that I walked on water all the way from Japan to Honolulu!”
Walking was therapeutic for Stephen-Smith and helped her regain strength over time. Over the past 10 years, Stephen-Smith’s walking has turned into a passion, Taking up Hiking 3 years ago and dropping 60 pounds along the way and now she is preparing for a 500-mile walk on Camino del Santiago in Spain in September 2016
“Preparing for this walk has been a challenge and a special personal journey for me. I’m so lucky to have support from my family at Windermere,” Carole said. “They’ve given me the encouragement and motivation I need to complete this walk. They know it means a lot to me, so to have their support throughout the process means so much.”
Brian Gooding, co-owner of Windermere Homes & Estates said, “Carole’s drive and determination is inspiring. We have no doubt this is just one of many exciting journeys she will successfully complete in her lifetime.”
Selling real estate in today’s information age is much different than it was when the main advertising vehicles were the newspaper, signs and direct mail. Now home buyers can instantly access thousands of listings online; drones are providing incredible aerial views; and social media has amplified word of mouth. Windermere’s arsenal of marketing tools employs a sophisticated array of effective online and offline marketing techniques. Its 360 degree approach is attracting buyers and agents who want to stand out and sell fast in today’s competitive real estate market.
Listing syndication and analytics
Windermere Homes and Estates (WHE) offers robust listing syndication with online traffic stat reports that can easily be scheduled and emailed directly to the home seller.
Photography and videography
With its team of professional videographers and photographers, properties are spotlighted in the best way to sell. Whether the property calls for beautifully staged still shots, full motion video, property tours, or even a drone video, WHE understands the importance of images to today’s sellers.
Print and direct mail
By providing thousands of branded, customizable postcards, flyers, brochures and newsletter templates for property marketing, Windermere exceeds other real estate companies in the variety of promotional offerings. With each print and direct mail order, agents can also add a free, customizable, hosted campaign webpage to share on social networks.
In today’s online world, single-property websites are a natural way to highlight the key features of a property, particularly luxury listings. WHE provides a unique web address, such as www.123SanDiegoDrive.com, and populates the site with media-rich content.
XpressMail, Windermere’s email marketing tool, lets agents access a variety of customizable templates in minutes. It is integrated with the MLS and contains an ever-changing library of industry-related articles and images, so agents can simply drag and drop the listings and articles of their choice to create high-impact emails that appeal to buyers. It even provides a robust reporting dashboard to track email marketing activity and performance.
Social HQ saves time by letting agents manage their social media channels from one dashboard. It also provides a library of timely, real-estate-related content that can be scheduled in advance to post anytime. Agents can track responses and results, and even set up keyword searches to source leads and manage their online reputation.
Exclusive listing magazine
Windermere Living is a quarterly full-color magazine featuring listings from throughout the Windermere network. It includes a residential/rental section, a Premier Properties luxury section, and a section dedicated to properties in second-home areas (Destinations). Distribution is via advertisers, Windermere offices, and direct mail to known homeowners surrounding each listing in the magazine. It’s an attractive and efficient tool for agent promotion and for listing presentations and open houses.
Premier Properties program
Windermere’s Premier Properties™ program was created to address the unique needs of our luxury market clientele. The program provides customized marketing strategies, including distinctive signage, specialized advertising opportunities and publications, and high-end direct marketing materials. Every luxury listing receives marketing exposure through Windermere.com with enhanced search capabilities, expansive photo galleries, and detailed property information.
Chinese market reach
Did you know that 70 percent of Chinese buyers pay cash for property purchases,
and 46 percent of Chinese citizens with assets of more than $1.6 million are considering emigrating?* It’s an opportunity for home sellers and Windermere is capitalizing on it by syndicating its Premier Properties to 1.5 million high-net-worth Chinese buyers through Juwai.com. This web portal allows Chinese buyers to search for luxury properties in their own Chinese language.
*Sources: Hurun 2013 Wealth Report, Hurun Luxury Consumer Survey 2014, AT Kearny, NAR 2013, Juwai.com Research
In the US, more than 87 percent of property searches begin online. The same process is trending in China, across Asia and worldwide. WHE connects its clients to this large, rapidly growing, elite class of consumers eager to experience global luxury on a grand scale. Each month Windermere reaches an aggregate audience of over 20 million luxury property consumers.
Windermere’s Listing Xpress tool lets agents post their listings to agent-to-agent sites and Craigslist quickly and easily using a variety of customizable templates. Its reporting tool tracks how the listings perform on these sites, as well as on Windermere.com and all of Windermere’s syndication channels. It can even email performance reports automatically to clients.
Windermere’s robust Comparative Marketing Analysis (CMA) tool, TouchCMA, offers two formats for maximum flexibility. Agents can quickly create and sync CMAs on their computer and iPad using pre-loaded or custom pages, including Windermere’s suite of presentation sheets to help clients understand the selling process. The iPad app has dynamic mapping features and interactive graphs and charts, and even creates a PDF leave-behind of the presentation that can be printed or emailed on the spot.
Moxi Works – CRM system
Windermere agents can manage their business and daily tasks more efficiently with Moxi Works. Organized around the people in an agent’s sphere, it helps agents increase their income by managing the entire sales cycle, from first point of contact to closed transaction, ensuring repeat business and referrals.
Maximum online listings
WHE is a Zillow Pro and Realtor.com partner, giving sellers maximum online exposure for their listings. Agents get more leads from active buyers and have control of how listings appear on Zillow.
Research is an important tool for Windermere. TrendGraphix and Altos are two very robust tools that take MLS data and transform it into powerful, dynamic, easy-to-understand research information.
“Who’s Who” in Luxury Real Estate
WHE is a member of Who’s Who in Luxury Real Estate, a global collection of the finest luxury real estate brokers in the world, this group of more than 130,000 professionals in 60 countries collectively sell more than $128 billion annually. Listings are syndicated on LuxuryRealEstate.com, the highest trafficked site on the web for luxury real estate.
Customized listing presentation books
WHE also customizes quality, hard-cover listing books for agents. The book tells the Windermere brand story and outlines its core values while explaining the state-of-art tools and marketing that Windermere uses to sell properties quickly.
Windermere Homes & Estates is adding agents to its team daily. For more information, call 760-585-8868, or contact Brian Gooding at [email protected] or Rich Johnson at [email protected].
Windermere Homes & Estates is proud to announce Andrea Rosenblatt has joined our new Palm Desert Office in El Paseo. Andrea started her real estate career in 2008, and is extremely knowledgeable about the Palm Desert area. She is very involved in the community including the; Palm Springs Art Museum, Les Dames Escoffier International Palm Springs Chapter, McCallum Theatre, Girlfriend Factor, Palm Springs Women in Film & Television, and has volunteered at Rancho Mirage High School with their Culinary Program.
Andrea is also a published author, her book is titled “Entertaining Your Way”, and it is a guide on entertaining at home.
Windermere Homes & Estates (WHE) is adding The Bannister Group team to the Windermere brand and is opening a new office in the El Paseo district of Palm Desert at 73-725 Paseo Drive.
Since 1999, The Bannister Group has built a solid reputation as a boutique real estate company focused on superior customer service for those buying and selling luxury real estate in the greater Coachella Valley. Windermere Homes & Estates is welcoming 11 new real estate agents to their desert team before the paint has even dried in the new office.
“The Bannister Group is a perfect addition to our team because of their expertise in luxury real estate in the desert communities. This includes the prestigious Indian Ridge Country Club, where they currently have 15 listings,” said Windermere Homes & Estates Co-owner and Broker Brian Gooding.
Windermere Homes & Estates, founded by Brian Gooding and Rich Johnson, opened nine offices in San Diego County in just two years and is now expanding its reach into the Coachella Valley. Opening offices in the desert is a natural progression for the company since Brian Gooding lived and worked in real estate in Coachella Valley for 15 years and has strong connections in the community.
Gooding and Johnson have a long history in sales and management with Windermere, leading them to open their own franchise in July 2013. After just two years, they reached $1 billion in annual sales, per data from Broker Metrics. The company is the fourth largest residential real estate brokerage in San Diego based on sales volume, and has more than 324 agents. They plan to recruit additional agents to the Coachella Valley offices.
“We are recruiting some of the best agents with incredible luxury listings in the Coachella Valley area,” said WHE Co-owner and Broker Rich Johnson. “We are growing our operations in the desert at a decent clip, but even better, we are growing smartly. We are here for the long term and are adding the right real estate pros at the right time to ensure sustainability.”
President of Windermere Real Estate, OB Jacobi, says Gooding and Johnson have Windermere’s full support to carry its brand to the next level in Coachella Valley. Although Windermere has had offices in the desert since 2001, the previous franchisee is no longer with the company.
“Rich and Brian know how to run a real estate business with all the strength of a large operation, but with the feel of a small boutique office. Agents and home buyers alike benefit from this family-oriented culture that puts relationships first,” says Jacobi. “And they support agents with marketing and technology that ensures success.”
Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 7,000 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. For more information, contact Brian Gooding at [email protected], or Rich Johnson at [email protected]. Both can be reached by phone at 760-585-8868.