Windermere’s Premier Property™ program was created to address the unique needs of our luxury market clientele. The success of our Premier Property program centers on customized marketing strategies, including distinctive signage, elegant direct marketing materials, targeted advertising opportunities, high-end agent networking opportunities, enhanced online presence and international exposure. The Premier Property program focuses on accomplishing our mutual objectives: professionally marketing your property to qualified buyers and selling it at the best possible price. Windermere’s Premier Directors are the elite, top-tier agents who specialize in luxury properties. This high-producing group meets every month at a designated Premier Property to increase the property’s exposure to other Premier Directors and share their expertise. This group of masterminds share the secrets of the luxury market, information on new trends, pricing, marketing and the latest technology as it relates to the Premier home markets.
Windermere’s Premier Directors are the elite, top-tier agents who specialize in luxury properties. This high-producing group meets every month at a designated Premier Property to increase the property’s exposure to other Premier Directors and share their expertise. This group of masterminds share the secrets of the luxury market, information on new trends, pricing, marketing and the latest technology as it relates to the Premier home markets.
Windermere’s strong network of offices both locally and throughout the West Coast gives you an advantage when buying and selling your home. With 300+ offices and more than 6,000 agents in 10 states and Mexico, Windermere is the largest regional real estate company on the West Coast.
One of the greatest advantages of working with a Windermere agent is the access to Chief Economist Matthew Gardner. He is responsible for analyzing and interpreting economic data and its impact on the real estate market on both the local and international level. As one of the only real estate companies in the nation with a Chief Economist on staff, Windermere agents have valuable insights about the economy and housing markets.
Technology is an important part of the process for both buyers and sellers of luxury homes. Through Windermere.com, we are able to highlight our Premier Properties on our homepage, as well as, using distinctive features, enhanced search capabilities, expansive photo galleries, video, 3D Property Tours and detailed property information. This process makes it simpler for buyers to locate luxury home listings while providing distinctive marketing for sellers of luxury homes. All of Windermere’s listings appear on Windermere.com and all other major brokerage sites including Realtor.com, Trulia and Zillow, with a combined reach of more than 200 million viewers.
In 2017 international home sales in the US jumped 49% to a record $153 billion with nearly half of all foreign sales in three states; California, Florida and Texas*. Buyers from China exceeded all countries by dollar volume of sales at $31.7 billion. Each month we reach an aggregate audience of over 20,000,000 monthly luxury property consumers, focusing heavily on the Chinese buyer, through our affiliation with these top companies.
3D TOURS ON LUXURYREALESTATE.COM
Along with photos and videos, the listing pages on LuxuryRealEstate.com feature 3D online models for website visitors to virtually tour the home. Matterport 3D Tours are seamlessly integrated, giving high net worth buyers the chance to explore the three dimensional space of luxury listings.
LUXURY REAL ESTATE APPLE TV APP
Who’s Who in Luxury Real Estate is in living rooms everywhere with Apple TV. The Luxury Real Estate TV app showcases property videos from LuxuryRealEstate.com, giving Apple TV owners the ability to browse thousands of high quality videos and video tours of properties from the finest high end real estate companies and professionals across the globe. All listing videos on LuxuryRealEstate.com are automatically added to the Luxury Real Estate Apply TV App.
Premier Properties™ are syndicated to Chinese buyers and translated to their native language through Juwai.com. Second only to the US in terms of international buying power, Chinese buyers represent a tremendous new market opportunity for property sellers. Sixty-three million Chinese have sufficient wealth to purchase international property, including 2.8 million high-net-worth individuals. Chinese overseas property transactions are predicted to hit $220 billion USD by 2020.
CHINA’S GREAT FIREWALL
Websites hosted outside of China can either be blocked entirely or experience page load times of over 2 minutes. Juwai.com is the only international property portal hosted on both sides of China’s great fi rewal I, to ensure instant reliable access and a quality user experience for your potential Chinese buyers.
Through our professional photographers we strive for elevated imagery-a mix of traditional real estate photography and editorial style. The aim is to show the space and create an emotional connection to the property. According to The Wall Street Journal buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description.
Video is an excellent way to grab the attention of potential buyers and show the area and lifestyle. Drone video footage allows for great aerial footage and a unique home viewing perspective. According to INMAN, the leading real estate news source, homes listed with video get four times the inquiries of homes listed without video.
A powerful tool to showcase your home to overseas investors, family relocations and busy executives is through 3D virtual Matterport viewing. This is an innovative tool that allows for potential buyers to virtually walk through and tour your home from anywhere in the world. Matterport 3D tours placed #2 on the Forbes list of 23 Bulletproof Real Estate Ideas.
Selling your property means the careful orchestration of advertising, marketing and public relations. Our goal is to reach precisely the right target audience through key local and national contacts. The Premier Property™ program has custom branding that appeals to the most discerning buyers. Most people are visual by nature, that is why we have a variety of signage, brochures and direct marketing pieces designed specifically for the luxury market that exude quality and professionalism.
Windermere Real Estate partners with Alaska Beyond to showcase Windermere’s luxury listings. Each issue has a shelf life of one month and is distributed on all Alaska Airlines flights. Alaska Airlines flies to 85 destinations and carries 2.23 million passengers on average per month, providing Windermere listings exposure to buyers all over the West Coast. Visit issuu.com/windermererealestate for the latest issue.
Windermere Living is Windermere’s exclusive quarterly full-color magazine featuring listings from throughout our entire network, including a section dedicated to Premier Properties. Distribution is via advertisers, Windermere offices, and direct mail to homeowners and high-net-worth buyers throughout Washington, Oregon, Idaho, Montana, Northern and Southern California, Utah, Nevada, Colorado, and Hawaii. Visit issuu.com/windermererealestate for the latest issue.
Windermere’s social media channels are a great resource for information about the housing market, buying and selling homes, home improvement, and the communities we serve.
Every time a Windermere Real Estate agent sells a home, a portion of their commission goes to the Windermere Foundation, a non-profit organization established in 1989, Each year, contributions from Windermere agents, combined with donations from Windermere employees and community members, have allowed the Windermere Foundation to support non-profit agencies dedicated to helping low-income and homeless families.